It was about 12 years ago when Johnathan Bush was in the kitchen baking and starting his very own business from the ground up. Now at the age of 25, the young business owner has a storefront in the Bronzeville neighborhood named, “Not Just Cookies,” and has won numerous awards for his sweet and natural desserts.
“At 13 it was hard to find a job, so I decided to create my own,” says Bush. “My family loves to cook and bake and my mom and grandmother always had a knack for baking – they were the ones who taught me how.”
Those baking lessons from the women in his family transitioned into the sweets he now produces. Not Just Cookies offers a diverse selection from pies to unique specialty cookies, including their best-selling Turtle Cookies.
“All of our desserts are made with natural ingredients for quality and maximum flavor. We offer select gluten free and vegan desserts catering those with diet restrictions,” says Bush.
The high-quality desserts are manufactured in house allowing the company to maintain excellent quality. Besides the storefront, Bush sells his cookies online, at select events and wholesale. This outstanding business model and his passion for everything sweet has allowed him countless opportunities, but he notes that the knowledge he gained over the years has been priceless.
“I turned 25 last month. The biggest change has been the wealth of knowledge I’ve learned over the years. I wish I can take everything I’ve learned now, back to my 13-year-old self.”
And though he can’t turn back the time, he is looking forward to the future of Not Just Cookies.
“Right now, I’m working on scaling the wholesale side of the business and hope to become a national brand. I’d love the opportunity to contribute more personally (to charities), locally, and in our government.”
Johnathan enjoys traveling, meeting new people, and experiencing different cultures on his spare time. Though his travels are usually cookie business related, he admits that the experience itself is always rewarding.
Not Just Cookies
901 S. Plymouth Ct.
Chicago, IL 60605